As the saying goes, customers are king and as a business owner you should have it at the back of your mind that your customers are your boss. Treat them right with respect so that they will remain loyal to you.
1. Identify your ideal customers:
It's easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer. you probably wouldn't know where to start looking.
2. Discover Where Your Customer Lives:
With your targeted customers in mind. identify those places where they are likely to be found, and create messages for them. You can easily identify this when your business has online present where you can easily use google analytics to know Your Business Inside and Out.
3. Know your Business inside and out:
It is also important that you should Thoroughly understanding your industry, having a firm knowledge of your product or service is critical to being able to attract interested clients.
4. Position Yourself as the Answer:
Give potential clients you come into contact with a good reason to try your services.